Building a Digital Home for From the Roots Salon in St. Paul, MN
When a small business stands for something real, their online presence should reflect that clearly, confidently, and without compromise. That’s exactly what we’re working on with From the Roots Salon, a natural hair care destination founded by master locktician Michael Kuykindall in St. Paul, Minnesota. This isn’t just a website. It’s a platform rooted in cultural pride, precise service, and a deep commitment to holistic hair health. Our goal? Build something just as intentional and empowering as the work happening in their chairs.
- Client: From the Roots Salon
- Status: In Progress
- Category: Booking, E-commerce, Client Portal
What the Project Includes
We’re designing and developing a modern,
mobile-friendly site that will:
- Allow clients to book appointments online with queue logic, reminders, and confirmation flows
- Offer a curated product shop for hair and scalp health and many more
- Support membership accounts and secure client login
- Reflect the brand's visual identity through intentional typography, color, and layout
- Set up SEO-friendly structure to help them get found by the right people locally and beyond
The Why Behind the Build
From the Roots Salon is more than a business. It’s a space that empowers people to embrace their natural texture with care, confidence, and community.
The new website will:
- Free up time by automating bookings and inquiries
- Reduce back-and-forth with integrated tools
- Offer a secure way for clients to shop from anywhere
- Represent their brand authentically, without cutting corners
Want to see how we’re solving real-world booking issues behind the scenes?
Project Status: In Progress
We’re actively building this now, with the first live features expected soon. Visit the live version here (Note: This project is still in progress. Final polish and additional features are underway in collaboration with the client.)