Why Your Website Isn't Broken. But Your Funnel Probably Is
When traffic trickles in but nothing happens, most people panic and think:
“My website must be broken.”
But here’s the truth Marty and Jenn break down all the time:
It’s rarely the website itself. It’s the invisible system behind the website — your funnel — that’s missing.
1. It's Not a Traffic Problem. It's a Stage Problem.
Most websites treat all visitors the same. Big mistake.
Your content should guide cold strangers into warm prospects step-by-step. But if every page screams “Buy Now!” without trust-building steps, visitors freeze.
Key Insight from Marty:
“You wouldn’t propose marriage on the first date. Stop proposing to traffic that’s just meeting you.”
Want to see how to fix this? (Stay tuned below.)
2. SEO Fails Long Before You Hit Publish
Another silent killer: SEO isn’t about “posting and praying.”
Most websites fail because they don’t design their content before publishing. They miss critical checkpoints like:
- Matching searcher intent
- Building clusters of trust pages
- Creating clear next steps
Fact: 90% of pages in Google’s index get zero traffic.
Key Insight from Marty:
“SEO isn’t the cherry on top. It’s the road that brings traffic to your door.”
Want the full SEO checkpoint list? (We’ll show you.)
3. Page Views Don't Equal Profits
This one’s harsh but true: Page views don’t pay your bills.
If your funnel doesn’t capture attention, build trust, and offer a next step, traffic leaks away like water through a sieve.
Key Insight from Marty:
“Without a working funnel, your traffic is just expensive confetti.”
Want to turn page views into actual leads and clients? (Scroll down.)
Ready to Build a Funnel That Actually Converts?
All of these mistakes (and how to fix them) are covered in detail inside the new:
Growth System Toolkit: SEO + Funnel Playbook for 2025
Inside, you’ll get:
- The real 3-stage SEO funnel map (Attract → Engage → Convert)
- SEO checkpoint templates
- Funnel content planner
- CTA and lead magnet ideas that actually work
- Systems to track everything without paying for expensive tools
f you’re tired of ghost town websites…
Be the first to get the full system when it launches and finally build the business growth engine you deserve.
Join the waitlist or learn more here